Section Styles portfolio-hero
Services
Brand Strategy
Brand Design
Web Design
Packaging Collateral
Email Marketing
Giselle Hicks is a ceramic artist based in Helena, Montana with 26 years of experience working in clay. Her work has been featured in Architectural Digest, Luxe Magazine, and The New York Times. Giselle’s ceramics are sold nationally through Anthropologie and artisan design shops in Montana and beyond.
Section Styles portfolio-copy
The Challenge:
Despite her accolades, 2023 was a relatively flat year for Giselle's studio. She realized that her brand, digital presence, and online customer journey were not up to par with the clientele she was now working with. It was time for a change. She took out a business loan and used it to sign up for the journey to rebrand her business and relaunch her website.
Our Approach:
We began with her values and mission as an artist and rebuilt her brand strategy. Revisiting these foundations allowed us to understand her purpose and make sure her visuals reflect as much through the process of updating her visual brand identity with a full suite of logos, custom fonts, icons, and colors. We also broke down her customer journey (for consumers and trade) to identify the touchpoints necessary for a seamless online experience during our website strategy. During her web design phase, we streamlined Giselle’s order processing, and how she updates her online shop and created a system of automating fulfillment. Finally, to prepare for launch, we designed, wrote, and created a system of email templates and email automation so that Giselle could share updates about her work and musings of ceramic art with ease.
Section Styles portfolio-3
Here’s what changed for Giselle:
1. Her online presence became more than just a pretty website.
We redefined Giselle’s brand strategy, including positioning, copy, and design so that it’s supportive and easy, but still an excellent customer experience.
2. We created goal clarity for her brand's growth.
Giselle was able to narrow down specific business goals, such as wanting to convert her rebrand investment into e-commerce sales and repositioning herself as a studio artist capable of working with interior design firms, hotels, and restaurants.
3. An exclusive presence cleaned up her inbox.
Her customer journey now allows prospects to self-filter and self-qualify, bringing the right type of clients into her inbox so Giselle can concentrate more on her craft each day.
4. She increased her profitability!
Giselle has worked really hard to build a body of work at the level she executes and deserves a presence online that would bring in more opportunities to generate income. Within one week of launching the rebrand, she had over $35k in sales. Not only that, Giselle had new collectors buying pots from her online shop and an interior design client who bought 30 pots for her clients from the launch email alone.
5. Online (social media) engagement and web traffic went way up.
Giselle had already created a strong online community of followers and fellow ceramicists, but her reach and engagement were off the charts on launch day. Fellow colleagues, past clients, and prospects reached out to congratulate her and went to her website to view her new work.
Section Styles portfolio-2
“I feel way more confident introducing my work and business to new clients and vendors. The brand clearly represents my style and voice as a maker and helps to legitimize the business around selling my artwork. The brand launch was so well received by my followers and clients. I immediately saw a uptick in business. Serena had so many helpful and fun ways to engage my audience.”
Giselle Hicks
Section Styles portfolio-2
Section Styles sticky-inquire