For Russell and Shayla Damm, it was their love of bringing people together and celebrating life's little moments that brought them into the event world.

After purchasing Gallatin Event Rental in 2019, they have grown the business as one of Montana’s largest and highly sought-after event rental companies. However, they realized their inherited branding didn’t accurately reflect the business’ growth and transformation. They looked to Alinea Collective for support to rebrand Gallatin Event Rental with an updated tone and visual look that felt centered on their local Montana values — and that they could use for the many years ahead.