ZEPHYR CYCLING

Carolyn Williams, founder of Zephyr Cycling Studio, came to Alinea Collective with a classic business story and a special request. After 6 years in business, Zephyr was ready for a brand evolution, but Carolyn wanted to ensure the Zephyr community would also be a part of this rebranding ride. We guided her through a Brand Strategy session, uncovering what makes Zephyr so irresistible, and built a refreshed brand identity, messaging, and collateral that highlighted Zephyr’s core values. Within 3 months of re-launching, Zephyr announced their first off-site retreat, a partnership with Big Sky Resort, and landed an apparel collaboration with Lululemon. The best part? Through our support with a strategic marketing plan, the Zephyr community was able to help amplify the reach of each of these announcements!