Sunshine Extracts was a new product brand looking to launch high-quality, small-batch CBD tinctures to support the mind, body, and mood.

As a breast cancer survivor, Kari Lane discovered the healing benefits of CBD during her recovery and wanted to create a brand that took the stigma out of CBD products while offering helpful information on how to use them in a relatable, upbeat way! We took Kari through a Brand Strategy session to uncover her values and mission statement and identified the key marketing challenges her customers would face looking for quality CBD. We then developed a brand identity, packaging design, and social media launch plan that brought a refreshing approach to the way CBD products are marketed.