After working individually with clients, we noticed a struggle for consistency when it comes to marketing execution and brand management.
We wanted to create a one-stop shop for marketing alignment and consistency — a place where projects of every size are welcomed with the attention of a one-on-one relationship and the execution of a full marketing team.
We realized there are so many in this space in-between; the “I need much more than an intern, but not quite as much as a full-fledged agency” space. We excel in flexibility and offer a place to access a variety of utmost creative talents who can jump in at any phase of a project with alignment in style and vision. A place to expand and test the dreams of the entrepreneurs we admire. A place to create connected, valuable and beautiful work.
Sydney is a marketing creative at heart with a passion for wordsmithing. As a former marketing director for national consumer product brands, she has 10 years of experience working in social media, public relations, brand management, and advertising. Three years ago, Sydney started her own marketing consulting business, Back Label Branding, to help food and beverage bands launch and scale their marketing efforts.
This Colorado-born gal was living in Los Angeles, pursuing her dreams of a marketing career and traveling the world, until a trip to Montana changed her life and she decided to move back to the mountains. The thing Sydney loves most about calling Montana home and working with businesses here is the complete authenticity in their creativity.
For Alinea Collective, she’s excited to fill a role as content director, marketing strategist, publicist, overall brand cheerleader, and of course, the team’s copywriter.
Ali is a born and raised Montanan, originating in the beautiful Flathead Valley. After working for a few years in the industry there, she found her way to Bozeman where she started Summit Creative Co. Ali discovered that her purpose was working with other wildly passionate entrepreneurs and dreamers. From one small business to another, she loves helping bring visions to life through strategy and design.
Ali uses her knack for all things creative to add a fresh and fun flair to brands. She is a layout nerd, font connoisseur, and all around passionate designer. Her goal is to share her knowledge and skill with small businesses to develop their brands into something beautiful.
Ali is most excited for the collaborative experience that Alinea provides. With combined expertise we’ll be able to provide our clients with all the marketing services that small business owners need to thrive.
Serena is the creative mind behind Gossack Creative - a branding studio that goes beyond the pretty. She has been working closely with women owned brands to create lasting and meaningful brand design for the last few years. She is a Montana native and believes even though you may live in a smaller town or city, doesn't mean your impact on the world should be diminished.
Her vision for Alinea, is to bring the expertise of other consultants and creatives together to create a holistic experience where clients can be taken care of wherever they are at in their branding and marketing journey. She believes you shouldn't have to choose between creating personal connection with your marketing team and taking your branding and marketing to the next level. We believe connection and creating an amazing experience for our clients is the first step to creating their successful brands.
Serena's role in Alinea is creating lasting and strategic brand design, overseeing big picture look and feeling of projects as an art director and creating packaging, collateral and photography content for the brands we work with.